Developing Your Brand Message

This is our second Resource Guide, which prepares us for our second coaching session. Think of it as my toolbox for helping you articulate who you are, what value and skills you bring to your next role and what you want from your employment there.

Have you ever heard this question in an interview? It’s the rather bland, awkward statement that comes out of the hiring manager’s mouth soon after “hello.” How you answer “tell me about yourself” sets the stage and tone of your entire interview.

Why not prepare beforehand?

Please watch this video training prior to our next coaching session. We will clarify, edit and practice your Elevator Pitch together.



This will take you to a Google Doc where you will need to Make a Copy and save to your computer in order to edit and make your own.

We will use your Elevator Pitch in four places:

1. Resume: Your professional summary will be replaced with a hybrid of your career highlights (emphasizing key bullets from past performance-based accomplishments) and your elevator pitch, where you communicate WHO you are, what VALUE you bring to your next employer and WHAT you WANT.

2. Linkedin Profile: We update your About section with this same block from your resume plus your core competencies and technical skills to boost keywords, important for recruiter searches.

3. Cover Letter: This will be present on your cover letter, since it’s a marketing statement marketing YOU!

4. Interview:
Your elevator becomes your answer to every job seeker’s favorite interview question, “Tell me about yourself.” 

Once we wrap up your elevator pitch, we will rewrite your resume and Linkedin profile, optimize its settings as well as provide you with a cover letter and thank you letter template. 

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